In 1979, an audio duplication company known as Sound Concepts was purchased by one of its current owners and founder Mac Oswald. In the early 1990s, a network marketing distributor asked Mac to sell audio tapes at an upcoming event and the business model was changed forever. Mac saw the needs of the direct selling industry and soon thereafter began creating and publishing tools specifically for the direct selling industry. What began as an effort to support duplication clients eventually became a complete service designed to provide creative business solutions to all companies within the direct selling industry. Sound Concepts hired an in-house graphic design team and other marketing specialists to meet the needs of direct selling companies and their distributors.

Today Sound Concepts has nearly two decades of experience specializing in the direct selling industry. We work in partnership with corporate offices to develop tools designed for the company, its distributors and their recruits. This effective business model allows us to develop professional, affordable and effective tools so you can focus on building and solidifying your business.