Books and booklets are powerful, secondary tools that should be used when your distributors need additional information. Books can explain scientific information and benefits in a way they cannot, thereby generating credibility. Even if one distributor is expert, not everyone sharing your product can be. The in-depth information available through books is easy for your distributors to duplicate throughout their entire organization. Books also allow prospects to read more about their areas of interest and browse other information.

• Cover a wide variety of topics: Books and booklets can provide in-depth training about numerous aspects of your business including product research and testing, your products effect on the body and other complicated topics.
• Perfect follow up tool: Books are a perfect follow up tool because they can provide detailed answers to questions with references. Most of your distributors will not be able to pass along technical information as effectively as a book can.
• Credibility: Many books are written by experts such as medical doctors, scientists and other specialists. These experts will bring credibility to your company due to their extensive training and knowledge of a particular topic.
• More Content: Because books are often lengthy and discuss one topic, they can provide detailed information that wouldn’t be found in other mediums.

Remember, the moment you stop reading is the moment you stop progressing.